Fortinet Small Office Network

Vocabulary Red Flags

Phrases to Cut

• It's worth noting that... — just state it
• Let's dive in / unpack this — start with content
• In today's X landscape — name the actual situation
• Here's what... / Here are... — delete preamble
• The key takeaway here is — reader already knows
• At the end of the day — cut or be specific

Structural Patterns to Watch

• Validation sandwich: "Great question!" → answer → "Hope this helps!" — cut the bread
• Triple hedge: "While X, also Y, though Z" — pick a lane, qualify once
• Uniform paragraphs: all 3-4 sentences — vary deliberately
• Bookend compulsion: unnecessary intro + conclusion — just stop when done
• List addiction: ask if prose would be clearer

Quick Checklist

• ☐ Max 2 "overused" words per paragraph
• ☐ Concrete details per major point
• ☐ Contractions used naturally
• ☐ Paragraph lengths vary
• ☐ Sentence lengths vary
• ☐ No unnecessary intro/conclusion
• ☐ Read aloud — sounds like an eSolia human?